The
Rebrand.

ClientMonday Night Brewing

Year2024

RoleBrand Design, Packaging

PartnerMatchstik

Monday Night Brewing year-round carton family stacked in a pyramid — Fig. 01 — The refreshed year-round carton family.

Overview

A full refresh of Monday Night Brewing's year-round brand system — carton layouts, on-draft templates, and a matched color system deployed across a five-location taproom footprint. Built in partnership with Matchstik.

Chapter I

In the wild.

Refreshed cartons on a retail cooler shelf — Fig. 02 — On-shelf, retail cooler.

Case of the Mondays variety pack with year-round brands — Fig. 03 — Case of the Mondays variety pack.

Taco Tuesday carton on a taproom table — Fig. 04 — Taproom, on-premise.

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Inquiries

kelscwatson@gmail.com

TheRebrand.

In the wild.

The
Rebrand.