Kelsey Watson

About

A multidisciplinary designer who thrives when handed a blank slate and a problem worth solving.

Four years as the sole in-house designer at Monday Night Brewing — leading a full rebrand and building cohesive visual systems across packaging, marketing campaigns, and three taproom identities spanning Georgia, Tennessee, and North Carolina. At the core of it all is a belief that the best design creates a moment of genuine connection, making people feel excited, understood, and ready for what's next.

Capabilities

Design

  • Brand & Identity Design
  • Packaging Design
  • Illustration
  • Print & Digital Production
  • Information Design
  • Art Direction

Software

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Dimension (3D)
  • Procreate
  • WordPress

Other

  • Project Management
  • Client & Stakeholder Communication
  • Vendor Relationships

Experience

Senior Designer / Graphic Designer

Monday Night Brewing

2022 — Present
  • Led and contributed to a company-wide rebrand spanning 5 locations and 10+ year-round SKUs, touching every tier of the brand from core products to sub-brands.
  • Developed packaging and visual identity for a seasonal beer whose label artwork was recognized by Hop Culture Magazine as one of the top 17 label designs of 2023 — driving the brand to year-round production in 2025.
  • Played a central role in the conceptual design and launch of The Grove, a new Atlanta taproom (2025), including logo system, interior color and environmental design, signage systems, and mood board presentations to leadership.
  • Led packaging and full graphic system for a new RTD launch (2026) that became the #1 selling product in a lineup of 4 beverages within its first months.
  • Solely responsible for concepting and building visual systems for 25–35 new brands and sub-brands annually across packaging, print, digital, and marketing.

Communications Designer

Turnipseed Engineers

2021 — 2022
  • Brought on following a company rebrand to execute the new identity across all print and digital business development materials.
  • Designed and systematized document templates and proposal layouts in InDesign — the creative bridge between engineering and administration.
  • Produced brand-consistent infographics and visual assets for client-facing proposals and presentations.

Education

Bachelor of Science

Georgia Institute of Technology · Ivan Allen College of Liberal Arts
Major: Interactive Design and Communications · Minor: Industrial Design · 2021