404 Atlanta Lager — Kelsey Watson

404 Atlanta Lager cans in moody blue light

Fig. 01 — Lifestyle photography, launch event.

ClientMonday Night Brewing

Year2024

RoleBranding, Packaging

ABV4.04%

Overview

A crisp, no-frills lager designed for the city it's named after — black-and-gold minimalism that lets the area code do the talking.

I led packaging, branding, and tap handle design for 404 Atlanta Lager. The brief was straightforward: a hometown beer that stands out on shelf with simplicity, not noise. Even the 4.04% ABV is a nod to the ATL.

Since its 2023 launch, 404 has grown into one of Monday Night Brewing's most profitable brands.

Two 404 Atlanta Lager cans stacked at an angle

Chapter II

The Packaging.

404 Atlanta Lager can render — Fig. 02 — Can design, 12 oz.

404 Atlanta Lager six-pack carton mockup — Fig. 03 — Six-pack carton.

Chapter III

On Draft.

404 Atlanta Lager custom tap handle — Fig. 04 — Tap handle, installed.

404 Atlanta Lager tap handle detail — Fig. 05 — Tap handle, detail.

Return to Index →

Inquiries

kelscwatson@gmail.com

404Atlanta Lager.

The Packaging.

On Draft.

404
Atlanta Lager.